In 2025, the theme is “Healthy Beginnings, Hopeful Futures,” a timely reminder of the importance of maternal and newborn health. One of the simplest, most impactful practices new families can adopt? Skin-to-skin contact.
Known by medical professionals as “SSC,” skin-to-skin contact involves placing an unclothed newborn directly on a caregiver’s bare chest. It’s a practice that has been recommended by the World Health Organization, the Canadian Pediatric Society, and countless health practitioners around the world—and for good reason. In those early hours and weeks after birth, skin-to-skin care delivers measurable benefits to both baby and parent.
As a women’s industry expert and maternal health advocate, I’ve spent years researching the science behind SSC.
The first hour after birth—often referred to as The Golden Hour—sets the stage for a baby’s long-term health. When placed for skin-to-skin immediately after delivery, infants experience more stable breathing and heart rates, better temperature regulation, and less crying. Meanwhile, mothers experience a release of oxytocin, which can help reduce postpartum bleeding and promote bonding.
The evidence is compelling. A growing number of hospitals now prioritize uninterrupted skin-to-skin care in delivery rooms and even operating rooms for C-section births. In these settings, babies are shown to latch more easily and initiate breastfeeding sooner, while parents report reduced anxiety and stress.
Breastfeeding is a journey—and skin-to-skin is a proven practice that can help with early success. When babies are introduced to the breast during the first moments of life, it can encourage better latch and feeding habits. According to UNICEF, infants who self-attach during early skin-to-skin sessions are more likely to breastfeed exclusively and have fewer feeding issues down the line.
For parents who plan to breastfeed, SSC can be a crucial first step. But even for those who choose bottle feeding, this closeness supports emotional bonding and early development.
The postpartum period can be overwhelming. Fortunately, SSC offers benefits beyond physical health. Oxytocin, the so-called “love hormone,” surges during skin-to-skin, which has been shown to reduce stress and support mental wellbeing.
Whether recovering from a vaginal birth or a C-section, many parents find that practicing skin-to-skin (SSC) helps ease anxiety and foster connection. Research from Canadian and American hospitals has shown that SSC is associated with lower rates of postpartum depression and even a reduced need for pain medication after delivery.
One of the most beautiful things about skin-to-skin contact? It’s inclusive. Fathers, partners, grandparents—even siblings—can take part. This type of care isn’t limited to the delivery room, either. Practicing skin-to-skin in the days and weeks after birth—during what’s called the “fourth trimester”—continues to support baby’s growth and helps caregivers bond deeply with their new family member.
Studies even suggest that skin-to-skin can help rewire the brain for caregiving. So don’t be afraid to invite the whole family into this gentle, meaningful practice.
While SSC is a safe, evidence-based practice, it’s essential to do it properly. Parents should always be alert during sessions, especially in the early days when fatigue is high. A helpful safety guide many practitioners use is the T.I.C.K.S. rule:
Using a specialized wrap or support device made specifically for SSC (not a traditional carrier or sling) can help ensure proper positioning and comfort. There are products for the adaptive parent community, too. Your healthcare provider can guide you on what’s safe and recommended in your area.
In a world where parents are inundated with expensive gadgets and complicated advice, skin-to-skin care stands out as a low-cost, high-impact solution. It doesn’t require any fancy tools—just intention, time, and a little guidance.
As we celebrate World Health Day and reflect on the importance of “Healthy Beginnings,” remember that something as simple as holding your newborn close can make all the difference. If it’s medically safe to do so, ask your care team about practicing skin-to-skin right away—and as often as you can in those first few months. Your body, your baby, and your heart will thank you.
About Sarah-Almaza Cox,
Sarah Cox is a women’s health industry expert and co-founder of Joeyband. In addition to being a FDA-registered Class 1 device, and the exclusive skin-to-skin device for La Leche League International, the Joeyband is designed to support families in the delivery room, at-home and even in the NICU. To learn more about the Joeyband, visit https://joeyband.com/ or follow along, https://www.instagram.com/the_joeyband
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