Boom in Kids Hair Care Provides Economic Opportunity to Canadian Entrepreneurs

The global kid’s haircare market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2030. In particular, specialty services and natural products geared toward children and their families living with autism or dealing with head lice have proven a successful business investment.

Franchises, Lice Squad.com and Superhero Kids Hair with Care, were both by Dawn Mucci, on a mother’s necessity to deal with her own children’s head lice and hair-care needs. Mucci explains, “As an entrepreneur, I saw a problem that needed to be solved and a gap in the marketplace. I needed help and wanted safe and eco-friendly head lice and hair care services, education, and products. I also identified the need for a safe and private space for children living with autism to get their hair care needs met.”  Lice Squad.com started with one location and the concept went viral as other parents resonated with the brand’s mission and bought franchises to operate in their communities. Twenty-two years later the business is thriving with thirty-five locations and more on the way.  Having survived two recessions and a pandemic, the viability of the business has been proven as a wise investment for those looking to become business owners themselves. 

Dawn believes this is an ideal business for women or those in the health care or childcare professions who may have become disenfranchised by the corporate system — those looking to invest in themselves and to have the autonomy of being their own boss. 

Being in business for yourself but not by yourself through the franchise model is a safe bet and one that has proven successful time after time.  It’s the collaboration and power of having a large group of like-minded people working together towards a common goal that gives us the market penetration and brand power to outdo any competitors in the space.

Dawn Mucci, Founder of Lice Squad

Lice Squad.com and Superhero Kids Hair with Care look for franchisees who are passionate about helping people and resonate with the company’s mission, vision, and core values. Owners do not need to be in hair care to operate the business. Franchisees receive full training in the system and get business management, HR and marketing training before they open shop.  A full operations manual, ongoing peer support, and the support of the head office franchise team are assets that ensure owners grow a profitable and successful business. 

With head lice being the second most communicable affliction next to the common cold in school-aged children and one in forty kids living with autism, the market is huge in Canada. Children and families are great to work with. They are a lot of fun and it’s nice to be able to help when people are in stressful situation.  

OUR MISSION

Is to change the way people treat head lice and autism and to meet a universal demand for head lice and hair care by delivering environmentally friendly superior products and services.

OUR VISION

Is to dispel the stigma associated with head lice and autism.  To stop the overuse and abuse of pesticides and chemicals on children and our planet.

OUR REASON

Is to make people feel good makes us feel good.  Our #1 promise is our passion, dedication, and delivery of quality and trusted eco-friendly head lice removal and hair care solutions. 

Through Franchising opportunities, we provide the ability to make a living doing meaningful work and to live the dream of business ownership in Canada. Learn more at LiceSquad.com